1. Data Controller
Fathom, a division of Kinetic Canvas Digital LLC.
Atlanta, GA, United States
London, United Kingdom
Contact: privacy@tryfathom.ai
2. What Data We Collect
- Email address (when you join our waitlist)
- Name and company information (if provided during scheduling)
- Basic analytics data (page views, referrer) via Plausible Analytics
- Company information enriched from email domain (via data enrichment services)
3. Legal Basis for Processing
- Waitlist Registration: Consent - you explicitly agree to join our early access list
- Meeting Scheduling: Contractual obligation - necessary to arrange and conduct meetings
- Analytics: Legitimate interest - to improve our service and understand usage
- Data Enrichment: Legitimate interest - to understand our market and audience
4. Data Recipients
We share data with the following service providers:
- Kit.com (ConvertKit) - email list management
- Calendly - meeting scheduling
- Plausible Analytics - privacy-focused analytics (self-hosted)
- Data enrichment providers - company information only
- n8n - workflow automation (self-hosted)
5. International Transfers
Some of our service providers operate outside the UK/EU. We ensure appropriate safeguards are in place through:
- Standard contractual clauses approved by the UK ICO
- Adequacy decisions where applicable
- Appropriate technical and organisational measures
6. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent at any time (where consent is the legal basis)
7. Data Retention
We retain your data for the following periods:
- Waitlist data: Until you request deletion or 2 years after last engagement
- Meeting data: 6 months after the meeting
- Analytics data: 26 months (Plausible default)
8. Automated Processing
We use data enrichment tools to automatically identify company information from email domains. This helps us understand our market but does not affect individual rights or access to our service. No automated decision-making that produces legal effects is performed.
9. Security Measures
We implement appropriate technical and organisational measures including:
- Encryption in transit (TLS/HTTPS)
- Access controls and authentication
- Regular security reviews
- Data minimisation principles
10. Contact & Complaints
For any privacy concerns or to exercise your rights, contact us at: privacy@tryfathom.ai
You have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk